Free advertising for small businesses and nonprofits
Google Ad Grants, TV and streaming ad grants, new-advertiser credits and donated billboard space: every verified way to get free advertising, who qualifies and how to claim it.
Updated October 16, 2026 · 26 programs you can use now
The best-known free advertising program is Google Ad Grants: up to $10,000 a month in Google Search ads for eligible 501(c)(3) nonprofits. It isn't the only one. Spectrum Reach gives local businesses up to $15,000 in TV and streaming advertising, Lamar Advertising donates billboard space to nonprofits for public service messages, and Snapchat, Roku and others add free credit to a new advertiser's first spend.
Credits and donated media are spent on the company's own platform rather than paid out in cash, and new-advertiser offers only apply to a brand-new account. We checked every offer below on the company's own website.
Free advertising
Ad credits, ad grants and donated media placement. Credits are spent on the platform, not paid out.
Open now · closes December 31, 2026Free credits or servicesMinority-owned
Spectrum Reach Pay It Forward Grant
Spectrum Reach (Charter Communications)For businesses and nonprofitsLocal programs in 29 states: AL, AZ, CA, CO, FL, HI, IL, IN, KS, KY, ME, MI, MN, MO, MT, NC, NE, NV, NY, OH, OR, PA, SC, TN, TX, VA, WA, WI, WY
Spectrum Reach's Pay It Forward program gives about 250 local businesses a year a grant worth up to $15,000 in services. The grant can include a 30-second TV commercial, a three-month TV or streaming ad schedule, three months of support from local marketing experts, and educational resources. Applications for 2026 are open until December 31, 2026, to businesses in Spectrum Reach markets.
What you get
Up to $15,000 in Spectrum Reach services: a 30-second TV commercial, a 3-month TV or streaming schedule and marketing support (in-kind, not cash)
Who qualifies
Legal US resident, 18 or older, who is the leading executive of a business in an eligible Spectrum Reach market (listed in the Official Rules)
Business open and operating for at least one year
No advertising with Spectrum Reach in the past 13 months, and not a competitor of Spectrum
No active or pending bankruptcy, and not in a restricted advertising category
The Official Rules allow a legally registered business or non-profit; the Qualifications page says the business must be for-profit
The Qualifications page gives preference to businesses at least 51% owned, operated and controlled by an ethnic or racial minority
How to apply
Check the Qualifications page to confirm your business is in an eligible market and meets the criteria
Complete the application form at spectrumreachpayitforward.com/application, describing how your business would use the grant (one entry per business), by December 31, 2026
If selected (usually within about three months), sign the Grant Claim Documents within ten business days
Checked against Spectrum Reach (Charter Communications)'s own page on October 16, 2026.
Open now · closes January 31, 2027Free credits or services
Walmart Marketplace New-Seller Savings
WalmartFor businessesNationwide
Walmart's New-Seller Savings program gives new Walmart Marketplace sellers up to $500 in Walmart Connect ad credits and a 50% rebate, up to $1,000, in Search Engine Marketing credits. It also includes referral-fee discounts and fulfillment savings, which Walmart values at up to $75K in total. New sellers who go live after February 1, 2026 are enrolled automatically for up to 12 months, and the program ends January 31, 2027.
What you get
Up to $500 in Walmart Connect ad credits plus a 50% rebate (up to $1,000) in Search Engine Marketing credits after eligible ad spend; part of a package Walmart values at up to $75K including referral-fee and fulfillment discounts (credits and discounts, not cash)
Who qualifies
New Walmart Marketplace sellers who go live after February 1, 2026 (auto-enrolled for up to 12 months)
Walmart Connect credit: a new seller that hasn't advertised with Walmart Connect and has a Walmart Connect Ad Center account in good standing
Walmart Connect credit: at least one admin user on the Ad Center account, at least one item with a Content Quality score of 80 or higher, and at least one item with fast shipping (three days or less) or Walmart Fulfillment Services
Must meet Walmart Marketplace's own seller qualifications
How to apply
Sign up for Walmart Marketplace and get your store live (new sellers who go live after February 1, 2026 are enrolled automatically)
Set up a Walmart Connect Ad Center account with an admin user, and list at least one item with a Content Quality score of 80+ and fast shipping or Walmart Fulfillment Services
Run Walmart Connect and Search Engine Marketing ads to use the credits and earn the rebate before the program ends on January 31, 2027
Checked against Walmart's own page on October 16, 2026.
Apply any timeFree or discounted software
AdGood Discounted Connected TV Ads for Nonprofits
AdGood FoundationFor nonprofitsNationwide
AdGood, a 501(c)(3), takes unused connected TV (streaming) ad inventory donated by TV publishers and offers it to nonprofits at discounted, low-CPM rates, with managed campaign planning, reporting and a self-serve AI ad creation tool. Its Nonprofit Media Fund also pays for free CTV campaigns for verified 501(c)(3) organizations from donor contributions. Nonprofits get started by contacting AdGood.
What you get
Discounted (low-CPM) connected TV ad space; some campaigns are free through the AdGood Nonprofit Media Fund (no dollar amount stated)
Who qualifies
Nonprofit organizations; Nonprofit Media Fund campaigns are for verified 501(c)(3) organizations
Ads must meet AdGood's Nonprofit Ad Creative Standards Policy
How to apply
Apply through the program page: https://adgood.org/for-nonprofits
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Apply any timeFree credits or services
Amazon New Seller Advertising Incentives
AmazonFor businessesNationwide
Amazon's New Seller Incentives include a Sponsored Products ad credit that matches a new seller's first ad spend: $50 for $50, $200 for $200, or $1,000 for $1,000. New sellers also get a $50 credit for Amazon Coupons, and brands enrolled in Brand Registry get a $200 Vine credit. The ad campaign must start within 90 days of listing the product.
What you get
Sponsored Products credit of $50, $200 or $1,000 when you spend the same amount, plus a $50 Coupons credit (and a $200 Vine credit for Brand Registry brands); in-kind credits, not cash
Who qualifies
New Amazon sellers (a Professional selling account costs $39.99 a month plus selling fees)
Create a Sponsored Products campaign for an eligible product within 90 days of listing
Coupon credit: create a Coupon for an eligible product within 90 days of listing
Vine credit: enroll the brand in Amazon Brand Registry within six months of listing, then enroll a product in Vine within 90 days
How to apply
Sign up for an Amazon Professional selling account
List an eligible product
Create a Sponsored Products campaign for that product within 90 days of listing and reach the $50, $200 or $1,000 spend tier within 30 days of launch
The credit appears in Amazon Ads Campaign Manager within two weeks of meeting the requirements
Checked against Amazon's own page on October 16, 2026.
Apply any timeFree credits or services
Apple Ads App Store New Account Credit
AppleFor businessesNationwide
Apple gives eligible app developers a $100 credit when they sign up for Apple Ads, the service that runs ads in App Store search results and on product pages. The credit is applied to the new account and is covered by Apple's promotional credit terms.
What you get
$100 credit on a new Apple Ads account for App Store ads (in-kind, not cash)
Who qualifies
App developers signing up for a new Apple Ads account
Account in good standing with a valid payment method
Eligibility limits are set by Apple under its promotional credit terms
How to apply
Click Get started on the Apple Ads App Store page and sign up for an Apple Ads account
If eligible, the $100 credit is applied to your new account
Checked against Apple's own page on October 16, 2026.
Apply any timeFree credits or services
Apple Ads on Maps Sign-Up Credit
AppleFor businessesNationwide
Apple gives each new brand that advertises on Apple Maps a one-time $150 promotional credit toward its Maps ads. To qualify, a business signs up for Apple Business, adds a credit card as its ads payment method and starts a Maps campaign. Ads on Maps are available to businesses in the US and Canada.
What you get
One-time $150 credit toward Apple Maps ads (in-kind, not cash; unused credit rolls over for future Maps ads)
Who qualifies
New ads on Maps advertisers only; one credit per brand
Business located in the United States or Canada
Must sign up the organization for Apple Business, pay with a valid credit card and start an ads on Maps campaign
Agencies and advertisers paying with a line of credit are not eligible
How to apply
Sign up your organization for Apple Business
Add a valid credit card as your ads payment method
Start running an ads on Maps campaign; the $150 credit is added to your account automatically
Checked against Apple's own page on October 16, 2026.
Apply any timeFree credits or services
Google Ad Grants
GoogleFor nonprofitsNationwide
Google Ad Grants gives eligible nonprofits up to $10,000 a month in in-kind Google Search ads. A nonprofit first gets verified through Google for Nonprofits, then activates Ad Grants and runs Search campaigns that follow the program's account and website policies.
What you get
Up to $10,000 a month in Google Search ads (in-kind, not cash)
Who qualifies
Registered with the IRS as exempt from federal income tax under Section 501(c)(3), or a group exempt organization affiliated with a central 501(c)(3)
Verified as a nonprofit by Google for Nonprofits' validation partner Goodstack
Not a governmental entity, hospital or health care organization, or school, academic institution or university (their charitable or philanthropic arms are eligible)
Fiscally sponsored organizations without their own 501(c)(3) status are not eligible
Must own the website domain the ads point to; the site must have substantial original mission content and be served entirely over HTTPS
Must keep the account compliant (for example a 5% monthly click-through rate and active conversion tracking)
How to apply
Check the eligibility rules, then apply for a Google for Nonprofits account (verification is done by Goodstack)
After verification, sign in to Google for Nonprofits, click Activate Products, then Get Started under Google Ad Grants, fill in the details and click Activate
Accept the email invitation to your Ad Grants account (use the same login email as Google for Nonprofits)
Build and launch your first Search campaign following the Ad Grants policies
Checked against Google's own page on October 16, 2026.
Apply any timeFree credits or services
Google Ads New Advertiser Credit
GoogleFor businesses and nonprofitsNationwide
New Google Ads advertisers with a US billing address can unlock an ad credit by spending a set amount in their first 60 days. The US Google Ads page offers three tiers: spend $500 to get $500, spend $1,500 to get $1,750, or spend $3,000 to get $4,000 in credit. You must spend first, and the credit expires 60 days after it is applied.
What you get
Ad credit of $500, $1,750 or $4,000 after you first spend $500, $1,500 or $3,000 in your first 60 days (in-kind credit, not cash; expires 60 days after it is applied)
Who qualifies
Advertisers new to Google Ads
Billing address in the United States
Must reach the selected offer's spend amount within 60 days
Offer available only while supplies last
How to apply
Choose one of the spend-and-get offers on the US Google Ads page
Sign up for Google Ads and complete billing setup with a US billing address
Spend the offer's required amount within the first 60 days to unlock the credit
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Apply any timeFree credits or services
Reddit Ads New Advertiser Credit
RedditFor businessesNationwide
The Reddit for Business homepage offers new advertisers an ad credit that matches their first spend, by default $500 in credit when you spend $500. Some visitors see larger matched offers of $1,500 or $3,000. You must spend first, and the full credit terms are in Reddit's Ad Credit Terms.
What you get
$500 in ad credit when you spend $500 (some visitors are shown $1,500 or $3,000 matched versions); in-kind credit, not cash
Who qualifies
New Reddit Ads advertisers
Must spend the matching amount to earn the credit
Subject to Reddit's Ad Credit Terms
How to apply
Click Get Started on the Reddit for Business homepage to register a Reddit Ads account
Spend the matching amount shown in the offer to unlock the credit, following the Ad Credit Terms linked on the page
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Apply any timeFree credits or services
Roku Ads Manager Welcome Credit
RokuFor businessesNationwide
Roku Ads Manager matches new advertisers' first TV ad spend dollar for dollar through published welcome codes, from spend $1,000 to get $1,000 up to spend $20,000 to get $20,000. You add the code before you start spending, reach the spend threshold within 30 days, and then have 30 days to use the credit.
What you get
Dollar-for-dollar match of $1,000, $2,000, $5,000, $10,000 or $20,000 in Roku ad credit after you spend the same amount within 30 days (in-kind credit, not cash)
Who qualifies
Organizations that have never launched a Roku campaign on any ad account
Account in good standing with a valid payment method on file
Each code can be used once and must be redeemed within 30 days; one active ad credit per organization at a time
How to apply
Create a Roku Ads Manager account with a valid payment method (before launching any campaign)
Open the Payment page from the icon at top right and enter a welcome code (WELCOME1K, WELCOME2K, WELCOME5K, WELCOME10K or WELCOME20K)
Reach the matching ad spend within 30 days to unlock the credit, then use it within the next 30 days
Checked against Roku's own page on October 16, 2026.
Apply any timeFree credits or services
Snapchat Ads First-Time Advertiser Credit
Snap Inc.For businesses and nonprofitsNationwide
Snapchat gives first-time advertisers ad credit after their first spend: $375 in credit for spending $350, or $75 for spending $50. The spend must happen within 14 days of accepting the offer and creating a new Snapchat Ads account, and the credit expires 30 days after it is applied.
What you get
$375 ad credit for $350 spend, or $75 ad credit for $50 spend (in-kind ad credit, not cash)
Who qualifies
First-time Snapchat advertisers only; the offer appears once you create a new Snapchat Ads account
The new ad account must spend at least the offer amount ($350 or $50, excluding taxes) within 14 days of accepting the offer
Credit applies to one ad account, is not transferable, is not redeemable for cash, and cannot be combined with other offers
How to apply
Click Get Offer on the Snapchat for Business advertising page to create a new Snapchat Ads account
Spend at least $350 (for $375 credit) or $50 (for $75 credit) on the new ad account within 14 days
The credit is applied within one business day and expires 30 days later
Checked against Snap Inc.'s own page on October 16, 2026.
Apply any timeFree credits or services
TikTok Ads New Advertiser Incentive
TikTokFor businessesNationwide
TikTok gives ad-credit coupons to new advertisers who register a TikTok Ads Manager account through its official sign-up pages, including in the US. Offers are usually spend-based (TikTok's examples include spend $100, get $50) and must be earned within a set window. The exact offer varies, and TikTok says incentives are not guaranteed.
What you get
Varies; the offer is shown at registration. TikTok's help-center examples include spend $100 get $50, spend $500 get $300, or 50% off up to $100, usually earned within 30 days (in-kind ad credit, not cash)
Who qualifies
New TikTok advertisers only; each offer can be redeemed once per advertiser
Must register through landing pages on getstarted.tiktok.com or ads.tiktok.com (the US is an eligible region)
TikTok Shop sellers claim offers through Seller Center; shops linked to advertiser accounts with past ad activity may be excluded
Incentives are not guaranteed and may vary by region and availability
How to apply
Register a new TikTok Ads Manager account through a landing page on getstarted.tiktok.com or ads.tiktok.com
If an offer is shown during registration, the coupon is issued when the account is created
Find the coupon in Ads Manager under Tools > Payments > Promotions (or the ticket icon at top right) and meet its spend terms before it expires
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Opens in roundsFree credits or services
LinkedIn Ad Grants
LinkedInFor nonprofitsNationwide
LinkedIn gives free LinkedIn advertising credits to selected nonprofits, plus advice from a LinkedIn advertising expert. It funds nonprofits working on economic opportunity for professionals facing barriers, diversity, equity and inclusion, or environmental sustainability. Applications open once a year, and grant sizes vary.
What you get
Free LinkedIn advertising credits (in-kind); grant size varies and is set from the application
Who qualifies
Accredited nonprofit organization with tax documentation of charitable status
Active LinkedIn Company Page for at least 6 months
Directly focused on economic opportunity for professionals overcoming barriers, diversity, equity and inclusion, or environmental sustainability (other causes are not accepted at this time)
How to apply
Confirm you are an accredited nonprofit with a LinkedIn Company Page active for at least 6 months, working in one of the listed focus areas
Fill in the notification form linked on the LinkedIn Social Impact page to hear when the next annual application period opens
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Check datesFree credits or services
DoorDash Accelerator for Local Businesses
DoorDashFor businessesCheck the program page for where it's available
DoorDash's Accelerator for Local Businesses is a 6-week program for restaurants and other local brick-and-mortar shops in selected cities. Participants get workshops, a DoorDash merchant mentor and $5,000 in ad credits on the DoorDash platform. Each cohort covers different cities; the latest (Fall 2025) covered Greater Providence, RI, San Francisco, CA and Scranton, PA and is closed, and no 2026 cohort is posted.
What you get
$5,000 in ad credits on the DoorDash platform, plus workshops and mentoring (in-kind, not cash)
Who qualifies
Small businesses such as restaurants, flower shops, convenience stores and other local brick-and-mortar shops
Must be located in that cohort's selected cities (Fall 2025: Greater Providence, RI; San Francisco, CA; Scranton, PA)
The program format suits proficient English speakers; language needs can be noted in the application
How to apply
Apply through the program page: https://about.doordash.com/en-us/impact/accelerator
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Check datesFree credits or services
iHeartRadio Communities Spotlight Media Grant Program
iHeartMediaFor nonprofitsNationwide
The iHeartRadio Communities Spotlight Media Grant Program gives free iHeartMedia media to organizations making a positive impact in their communities and serving the full diversity of the country. iHeartMedia says it has committed over $7.6M worth of media through the program, and named recipients include national nonprofits such as UNCF, GLAAD and Big Brothers Big Sisters of America. The page does not describe an application process or a current window.
What you get
Free radio and audio media (in-kind airtime, not cash); per-award value not stated (over $7.6M committed in total)
Who qualifies
Organizations making a positive impact within communities and serving the full diversity of the country
Past recipients are nonprofits, many fighting hate and racism
No public application process is described; recipients are selected by iHeartMedia
How to apply
Apply through the program page: https://www.iheartmedia.com/community/commitment
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Check datesFree credits or services
Lamar Advertising Donated Public Service Billboard Space
Lamar AdvertisingFor nonprofits and local governments and tribesNationwide
Lamar Advertising donates available billboard, digital display and transit advertising space to nonprofit organizations and law enforcement for public service announcements in the hundreds of US communities where it operates. Lamar also picks one nonprofit each year as its In-Kind Partner for national digital billboard space. Lamar's page does not publish eligibility rules or an application process.
What you get
Donated billboard, digital display and transit space for public service announcements (in-kind, not cash); value not stated
Who qualifies
Nonprofit organizations (and law enforcement) communicating important information to the public
Space is donated where available in Lamar's markets across the United States
The national In-Kind Partner of the Year is a single selected nonprofit; the page gives no selection process
How to apply
Apply through the program page: https://www.lamar.com/en/about/giving-back-lamar-advertising
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Programs for specific states
These are only open to organizations in (or serving) the states listed. Open your state to see them.
California1 program
Check datesFree credits or services
Bulletin Displays Free PSA Billboards for Nonprofits
Bulletin DisplaysFor nonprofitsLocal programs in California
Bulletin Displays, a family-run Southern California billboard company based in Long Beach, offers free public service announcements, media donations and in-kind support to charitable and civic organizations on its bulletins and digital billboards. The company says it donates hundreds of thousands of dollars in space each year. Its page gives no formal application; organizations are directed to contact the company.
What you get
Free PSA space on bulletins and digital billboards (in-kind, not cash); value per organization not stated
Who qualifies
Charitable, nonprofit and civic organizations
Billboards are in Southern California, where Bulletin Displays operates
How to apply
Apply through the program page: https://www.bulletindisplays.com/community
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Kansas2 programs
Apply any timeFree credits or services
Fliphound and Atomic Billboards Nonprofit PSA Program
Fliphound, LLC and Atomic BillboardsFor nonprofitsLocal programs in Kansas, Oklahoma
Fliphound, an online out-of-home advertising platform, and its affiliate Atomic Billboards display free public service announcements for 501(c)(3) organizations on their digital billboard networks in Kansas and Oklahoma, favoring Wichita, Hutchinson and Sedgwick, Butler and Reno county causes. Organizations may run one PSA campaign per year and must submit at least three weeks before their event through a nonprofit Fliphound account. Space is first come, first served and not guaranteed.
What you get
Donated digital billboard PSA space, plus some internet and social promotion (in-kind, not cash); value not stated
Who qualifies
Not-for-profit 501(c)(3) organizations
Preference for local organizations supporting local initiatives in Wichita, Hutchinson and Sedgwick, Butler and Reno counties (Kansas); statewide or national PSAs are less favored
One PSA campaign per organization per year, submitted at least 3 weeks before the event
A cover letter on letterhead signed by the CEO or management must be uploaded; content must follow FCC guidelines
How to apply
Create a nonprofit Fliphound account from the PSA submission page (existing users can ask to convert their account)
Submit the request from the PSA Requests page in your account dashboard, uploading a signed cover letter on letterhead
Allow up to 2 weeks for review; approved organizations receive an email with options for airing the PSA
Checked against Fliphound, LLC and Atomic Billboards's own page on October 16, 2026.
Opens in roundsFree credits or services
KPR Community Spotlight
Kansas Public Radio (University of Kansas)For nonprofitsLocal programs in Kansas
Kansas Public Radio picks one local nonprofit each month to receive 200 free on-air announcements, the equivalent of $4,000 of free advertising, plus features in its e-newsletter and website. Twelve organizations are chosen per calendar year from a single application window each November. Applications for 2027 open in November 2026.
What you get
200 free on-air announcements, equivalent to $4,000 of advertising, plus newsletter and web features (in-kind, not cash)
Who qualifies
Local nonprofit organizations serving a community in KPR's listening area (Northeast, East-Central and Southeast Kansas)
Not eligible: partisan organizations, organizations that advance a particular religious belief or political cause, or organizations that permit exclusion based on protected characteristics
Chosen organizations cannot get additional KPR sponsorship that calendar year and cannot be chosen again for two years
Messages are general awareness, not promotion of a specific event
How to apply
Submit the application form during the November window (the 2026 cycle used Nov. 1-30, 2025; applications for 2027 open in November 2026)
Optionally email additional information about the organization's work, as described on the KPR page
A committee of KPR Advisory Board members and staff selects 12 organizations; applicants are notified by the second week of December
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Massachusetts1 program
Apply any timeFree credits or servicesWomen-ownedMinority-ownedBlack-ownedNative / Indigenous-ownedAsian American-ownedLGBTQ+-ownedDisability-ownedVeteran-owned
MVYRADIO Business Diversity Initiative
MVYRADIO (Martha's Vineyard, MA)For businesses and nonprofitsLocal programs in Massachusetts, Rhode Island
MVYRADIO gives a bank of free 15-second underwriting messages to businesses in its broadcast area owned by women, BIPOC, immigrants, Asian Americans and Pacific Islanders, LGBTQIA people, people with disabilities and veterans. Applications are reviewed quarterly by the station's Diversity Committee, which picks three applicants each round. Businesses apply through an online form linked from the program page.
What you get
A bank of free 15-second underwriting messages on MVYRADIO (in-kind, not cash); value not stated
Who qualifies
Businesses owned by women, Black, Indigenous or people of color, immigrants, Asian Americans and Pacific Islanders, LGBTQIA people, people with disabilities, or veterans
Located in MVYRADIO's broadcast area (Martha's Vineyard, Cape Cod, Southeastern Massachusetts and Newport, RI)
Not already an active MVYRADIO client; priority to newer businesses without resources for paid advertising, and to registered businesses over nonprofits
Messages must follow FCC underwriting rules; some categories (e.g., tobacco, cannabis, firearms, gambling, political) are excluded
How to apply
Read the program information and underwriting guidelines on the MVYRADIO diversity page
Submit the online application form linked from the page
The Diversity Committee reviews applications quarterly and selects three applicants each round
Checked against MVYRADIO (Martha's Vineyard, MA)'s own page on October 16, 2026.
Michigan3 programs
Open now · closes November 30, 2026Free credits or services
Hometown Hope Nonprofit Media Grant
Lenawee Multimedia Network (WLEN 103.9, Q95 Country, 96.5 The Cave, Lenawee TV)For nonprofitsLocal programs in Michigan
Hometown Hope gives free advertising and media support to nonprofits serving Lenawee County, Michigan. One organization is picked each month for a month-long campaign worth more than $5,000, including 150 on-air announcements, live interviews, digital and social promotion, video features and live remotes on Lenawee Multimedia Network stations. Applications are open through November 30, 2026.
What you get
More than $5,000 in promotional support per organization for one month: 150 on-air announcements, interviews, digital, social and video promotion (in-kind, not cash)
Who qualifies
Nonprofit groups, civic organizations, church-based charities and other verified 501(c)(3) organizations
Must serve Lenawee County, Michigan
Twelve organizations are selected, one featured each month
How to apply
Download the Hometown Hope Program application from the WLEN Hometown Hope page
Complete and submit the application by November 30, 2026
Checked against Lenawee Multimedia Network (WLEN 103.9, Q95 Country, 96.5 The Cave, Lenawee TV)'s own page on October 16, 2026.
Apply any timeFree credits or services
Michigan Radio Community Event Media Partner Program
Michigan Public (Michigan Radio)For nonprofitsOnly in Michigan
Michigan Radio gives small nonprofits free on-air promotion and online exposure for their events, sponsoring up to two organizations each month. Any small nonprofit holding an event may apply, up to two sponsored events per organization per year. Applications must be submitted at least 30 days before the event.
What you get
Free on-air promotion and online exposure for an event (in-kind, not cash); value not stated
Who qualifies
Small nonprofit organizations holding an event (events of all types are eligible)
Up to two sponsored events for the same organization in any given year
Apply at least 30 days before the event
How to apply
Complete the online application form on the Michigan Radio Community Event Media Partner page
Submit it at least 30 days before the event you want to promote
Checked against Michigan Public (Michigan Radio)'s own page on October 16, 2026.
Check datesFree credits or services
Beasley Detroit Small Business Grant
Beasley Media GroupFor businessesLocal programs in Michigan
Beasley Media Group Detroit and the Michigan Economic Development Corporation award 10 Metro Detroit small businesses a $10,000 advertising campaign on Beasley's Detroit radio stations and digital platforms. The 2026 round took applications from July 6 to August 31, 2026, and campaigns air in fall 2026. No next round has been announced.
What you get
$10,000 radio and digital advertising campaign on Beasley's Detroit stations (in-kind, not cash); 10 awards in 2026
Who qualifies
Small and medium-sized businesses located in Metro Detroit and Southeast Michigan
Winners are selected on growth potential and community impact
How to apply
Apply through the program page: https://bbgi.com/beasley-media-group-detroit-and-medc-launch-100000-small-business-grant-program-to-support-metro-detroit-entrepreneurs/
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Oklahoma1 program
Apply any timeFree credits or services
Fliphound and Atomic Billboards Nonprofit PSA Program
Fliphound, LLC and Atomic BillboardsFor nonprofitsLocal programs in Kansas, Oklahoma
Fliphound, an online out-of-home advertising platform, and its affiliate Atomic Billboards display free public service announcements for 501(c)(3) organizations on their digital billboard networks in Kansas and Oklahoma, favoring Wichita, Hutchinson and Sedgwick, Butler and Reno county causes. Organizations may run one PSA campaign per year and must submit at least three weeks before their event through a nonprofit Fliphound account. Space is first come, first served and not guaranteed.
What you get
Donated digital billboard PSA space, plus some internet and social promotion (in-kind, not cash); value not stated
Who qualifies
Not-for-profit 501(c)(3) organizations
Preference for local organizations supporting local initiatives in Wichita, Hutchinson and Sedgwick, Butler and Reno counties (Kansas); statewide or national PSAs are less favored
One PSA campaign per organization per year, submitted at least 3 weeks before the event
A cover letter on letterhead signed by the CEO or management must be uploaded; content must follow FCC guidelines
How to apply
Create a nonprofit Fliphound account from the PSA submission page (existing users can ask to convert their account)
Submit the request from the PSA Requests page in your account dashboard, uploading a signed cover letter on letterhead
Allow up to 2 weeks for review; approved organizations receive an email with options for airing the PSA
Checked against Fliphound, LLC and Atomic Billboards's own page on October 16, 2026.
Rhode Island1 program
Apply any timeFree credits or servicesWomen-ownedMinority-ownedBlack-ownedNative / Indigenous-ownedAsian American-ownedLGBTQ+-ownedDisability-ownedVeteran-owned
MVYRADIO Business Diversity Initiative
MVYRADIO (Martha's Vineyard, MA)For businesses and nonprofitsLocal programs in Massachusetts, Rhode Island
MVYRADIO gives a bank of free 15-second underwriting messages to businesses in its broadcast area owned by women, BIPOC, immigrants, Asian Americans and Pacific Islanders, LGBTQIA people, people with disabilities and veterans. Applications are reviewed quarterly by the station's Diversity Committee, which picks three applicants each round. Businesses apply through an online form linked from the program page.
What you get
A bank of free 15-second underwriting messages on MVYRADIO (in-kind, not cash); value not stated
Who qualifies
Businesses owned by women, Black, Indigenous or people of color, immigrants, Asian Americans and Pacific Islanders, LGBTQIA people, people with disabilities, or veterans
Located in MVYRADIO's broadcast area (Martha's Vineyard, Cape Cod, Southeastern Massachusetts and Newport, RI)
Not already an active MVYRADIO client; priority to newer businesses without resources for paid advertising, and to registered businesses over nonprofits
Messages must follow FCC underwriting rules; some categories (e.g., tobacco, cannabis, firearms, gambling, political) are excluded
How to apply
Read the program information and underwriting guidelines on the MVYRADIO diversity page
Submit the online application form linked from the page
The Diversity Committee reviews applications quarterly and selects three applicants each round
Checked against MVYRADIO (Martha's Vineyard, MA)'s own page on October 16, 2026.
South Carolina1 program
Opens in roundsFree or discounted software
South Carolina Small Business Marketing Grant (Post and Courier)
Evening Post Publishing Newspaper Group (The Post and Courier)For businesses and nonprofitsOnly in South Carolina
Evening Post Publishing, owner of The Post and Courier and more than 15 other South Carolina media brands, runs an annual matching advertising program for South Carolina small businesses and nonprofits. Accepted applicants who commit to at least a six-month paid advertising investment get matching advertising space worth 50% of what they pay. The 2026 application window closed March 6, 2026; the program has run every year since 2020.
What you get
Matching advertising space equal to 50% of a paid advertising investment (e.g., $5,000 in space on a $10,000 spend); not cash
Who qualifies
Small businesses and nonprofit organizations in South Carolina
Must make a paid advertising investment of at least six months with Evening Post Publishing; 50% of the paid investment is matched in ad space
Existing advertising agreements and prior-year advertising for the same period are not matched
For 2026, at least 20% of the paid investment had to go to Evening Post Publishing's owned and operated solutions or other high-funnel products
Matching ad space has no cash value
How to apply
Submit the free online application on the Post and Courier Advertising site during the annual window (2026 deadline: March 6, 2026)
Applications are approved on a rolling basis, usually within two weeks
Meet with the advertising team to build a marketing plan and agree the partnership (2026 cutoff: April 10, 2026)
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
South Dakota1 program
Opens in roundsFree credits or services
KELOLAND Tradition of Caring Grant
KELOLAND Media Group (Nexstar Media Group)For nonprofitsLocal programs in South Dakota
KELOLAND Media Group (KELO-TV, Sioux Falls, South Dakota) gives local nonprofits donated TV and digital advertising campaigns through its yearly Tradition of Caring grant, running since 1998. For 2026 it donated $100,000 in airtime and digital ads to 10 nonprofits. Applications for the 2026 grants ran Oct. 1 to Nov. 14, 2025 and are closed; the page has not announced the next window.
What you get
$100,000 in TV airtime and digital ads shared among 10 nonprofits in 2026 (in-kind, not cash)
Who qualifies
Local nonprofit organizations in the KELOLAND (South Dakota) viewing area
Campaigns are for education and awareness of the organization
How to apply
Apply through the program page: https://www.keloland.com/tradition-of-caring/
Program page checked on October 16, 2026. The amount or dates aren't published, so confirm them on the program page.
Utah1 program
Apply any timeFree credits or services
Utah Public Radio Free Nonprofit Event Underwriting Package
Utah Public Radio (Utah State University)For nonprofitsOnly in Utah
Utah Public Radio picks up to 12 organizations each fiscal year to receive a free on-air package announcing their event. Each selected organization gets 28 underwriting spots valued at $700. Organizations are chosen on community service and fit for UPR's audience, and submit their event by contacting UPR's underwriting staff.
What you get
28 on-air underwriting spots valued at $700 (in-kind, not cash); up to 12 organizations per fiscal year
Who qualifies
Nonprofit organizations announcing an event (the program is titled a non-profit underwriting application)
Selected on the basis of community service and appropriateness for UPR's listening audience
Spot content must meet FCC underwriting guidelines
Up to 12 organizations per fiscal year
How to apply
Download the non-profit underwriting application from the UPR sponsor page
Submit your organization's event for consideration by contacting Debbie Andrew at debbie.andrew@usu.edu
Checked against Utah Public Radio (Utah State University)'s own page on October 16, 2026.
Common questions
Can a for-profit business get Google Ad Grants?
No. Ad Grants is only for eligible 501(c)(3) nonprofits. A for-profit business can use the Google Ads new-advertiser offer instead, which adds credit after you spend a set amount in your first 60 days.
Are "spend $X, get $Y" credits worth it?
They stretch your first budget on a platform you were going to try anyway. Don't spend just to unlock a credit: the money you put in first is real, and the credit expires.
What's the difference between an ad grant and an ad credit?
An ad grant, like Google's or Spectrum Reach's, is advertising you apply for and are awarded without paying. An ad credit is usually a new-customer offer that matches part of what you spend.
Programs that have ended
Still widely listed elsewhere, so here for the record. Don't apply to these.
Microsoft Advertising Ads for Social Impact (Microsoft)
Every program here was checked against the provider's own website on the date shown on its card. Offers change, so confirm the details on the program page before you apply. GrantFinder isn't affiliated with these companies.