Virginia tourism-related businesses, localities, DMOs and nonprofits running events of 500+ attendees in 2027 can apply for $5,000-$20,000 reimbursement grants (50% match); due Oct. 29, 2026 at 5 p.m. ET.
Reimbursement grants for Virginia-based special events and festivals taking place January 1 to December 31, 2027 that draw at least 500 attendees and have prior attendance history; no more than half of the award and match may go to production costs. Awards are $5,000, $10,000 or $20,000 by attendance tier, with a 50% cash or in-kind match and no funds paid up front. Applications are open September 22 to October 29, 2026 at 5:00 p.m. ET, with no extensions.
Applicant types include a Tourism-Related Business (brick-and-mortar location in VA that is open, operating, and has appropriate licensing), localities, DMOs, non-DMO nonprofits and chambers of commerce
Event must be Virginia-based with a minimum attendance of 500 attendees
Events must have at least two years of prior attendance since 2022
Attach a DMO (or locality) letter of support, a signed lodging partner letter and proof of attendance
Match Required: 50% cash or in-kind match
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