New Walmart Marketplace sellers who go live after Feb 1, 2026 get up to $500 in Walmart Connect ad credits, up to $1,000 in search-ad rebate credits and referral-fee discounts (up to $75K total). Credits and discounts, not cash. Program ends Jan 31, 2027.
Walmart's New-Seller Savings program gives new Walmart Marketplace sellers up to $500 in Walmart Connect ad credits and a 50% rebate, up to $1,000, in Search Engine Marketing credits. It also includes referral-fee discounts and fulfillment savings, which Walmart values at up to $75K in total. New sellers who go live after February 1, 2026 are enrolled automatically for up to 12 months, and the program ends January 31, 2027.
New Walmart Marketplace sellers who go live after February 1, 2026 (auto-enrolled for up to 12 months)
Walmart Connect credit: a new seller that hasn't advertised with Walmart Connect and has a Walmart Connect Ad Center account in good standing
Walmart Connect credit: at least one admin user on the Ad Center account, at least one item with a Content Quality score of 80 or higher, and at least one item with fast shipping (three days or less) or Walmart Fulfillment Services
Must meet Walmart Marketplace's own seller qualifications
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