New Amazon sellers can get Sponsored Products ad credit matching their first spend ($50, $200 or $1,000), a $50 Coupons credit and, for registered brands, a $200 Vine credit. In-kind credits, not cash; a Professional account is required.
Amazon's New Seller Incentives include a Sponsored Products ad credit that matches a new seller's first ad spend: $50 for $50, $200 for $200, or $1,000 for $1,000. New sellers also get a $50 credit for Amazon Coupons, and brands enrolled in Brand Registry get a $200 Vine credit. The ad campaign must start within 90 days of listing the product.
New Amazon sellers (a Professional selling account costs $39.99 a month plus selling fees)
Create a Sponsored Products campaign for an eligible product within 90 days of listing
Coupon credit: create a Coupon for an eligible product within 90 days of listing
Vine credit: enroll the brand in Amazon Brand Registry within six months of listing, then enroll a product in Vine within 90 days
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