Local businesses open 1+ year in Spectrum Reach markets can apply by Dec 31, 2026 for up to $15,000 in free TV/streaming ads, a 30-second commercial and marketing support. In-kind, not cash. About 250 grants; minority-owned businesses get preference.
Spectrum Reach's Pay It Forward program gives about 250 local businesses a year a grant worth up to $15,000 in services. The grant can include a 30-second TV commercial, a three-month TV or streaming ad schedule, three months of support from local marketing experts, and educational resources. Applications for 2026 are open until December 31, 2026, to businesses in Spectrum Reach markets.
Legal US resident, 18 or older, who is the leading executive of a business in an eligible Spectrum Reach market (listed in the Official Rules)
Business open and operating for at least one year
No advertising with Spectrum Reach in the past 13 months, and not a competitor of Spectrum
No active or pending bankruptcy, and not in a restricted advertising category
The Official Rules allow a legally registered business or non-profit; the Qualifications page says the business must be for-profit
The Qualifications page gives preference to businesses at least 51% owned, operated and controlled by an ethnic or racial minority
Topics
Money can be used for
Set-asides
Open opportunities funding similar work, from the same funder or in the same place.
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