South Carolina small businesses and nonprofits that commit to 6+ months of paid advertising with The Post and Courier's parent company get 50% matching ad space (e.g., $5,000 extra on $10,000 spent). A discount-style match, not cash. The 2026 window closed March 6; it has run yearly since 2020.
Evening Post Publishing, owner of The Post and Courier and more than 15 other South Carolina media brands, runs an annual matching advertising program for South Carolina small businesses and nonprofits. Accepted applicants who commit to at least a six-month paid advertising investment get matching advertising space worth 50% of what they pay. The 2026 application window closed March 6, 2026; the program has run every year since 2020.
Small businesses and nonprofit organizations in South Carolina
Must make a paid advertising investment of at least six months with Evening Post Publishing; 50% of the paid investment is matched in ad space
Existing advertising agreements and prior-year advertising for the same period are not matched
For 2026, at least 20% of the paid investment had to go to Evening Post Publishing's owned and operated solutions or other high-funnel products
Matching ad space has no cash value
Topics
Money can be used for
Open opportunities funding similar work, from the same funder or in the same place.
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