OpenPrivate programOpen to for-profit businesses

Ulta Beauty MUSE Accelerator

Ulta BeautyNo deadline listed$50,000

Summary

Early-stage beauty brands registered in the U.S. or Canada that already sell physical products can apply once a year. Eight brands each get $50,000, a 10-week curriculum, mentorship and a pitch to Ulta merchants. 2026 applications are closed; the 2027 cohort opens next year.

About this grant

Ulta Beauty's MUSE Accelerator gives each of eight early-stage beauty brands $50,000 plus a 10-week curriculum, mentorship and a Demo Week pitch to Ulta Beauty merchants. Applications open once a year; the 2026 cohort has been selected and applications for the 2027 cohort open next year.

Who can apply

  • Small businesses
  • For-profit companies

Brands that currently sell physical consumer products aligned to Ulta Beauty's current categories

Applicant must be at least 18 years old and a U.S. or Canadian citizen currently residing in the U.S. or Canada

Business must be registered in the U.S. or Canada

Early-stage beauty brands

Topics and uses of funds

Topics

  • Economic development
  • In kind

Money can be used for

  • Working capital
  • Training
  • Technical assistance

Program contact

MUSEAccelerator@ulta.com

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